Campaigns built around real creative from your business, tight targeting and tracking that shows you cost per lead, not vanity clicks.
Paid ads can fill a calendar quickly or burn a budget just as fast. For law firms, the difference usually comes down to three things: targeting the right intent, using creative that looks like your actual business, and sending clicks to a page built to convert.
We run Google Search and Local Services Ads to catch people already looking, and Meta, TikTok and YouTube campaigns to reach people before they search. Because our team also shoots your content, your ads use real footage of your work and people, which consistently beats stock photos and templates.
We start with the campaigns closest to revenue, prove cost per lead, then scale what works. No long contracts, no mystery fees hidden inside your ad spend.
Specific to how law firms win customers, not a generic package.
🎯 Google Search and LSAs for target practice areas
🎯 Meta and YouTube with attorney video for awareness and retargeting
🎯 Landing pages per practice area with intake forms
🎯 Call tracking and lead quality feedback
The gaps we see most often when law firms come to us.
The best content is the attorney explaining things, and that's the person with the least time.
Directory and PPC leads at $100–$500 each with no qualification.
Accidents and arrests happen at night. Voicemail loses the case.
People now ask ChatGPT "who's a good DUI lawyer in San Antonio." Most firms aren't in the answer.
Paid Ads works best connected to everything else. The same team handles your content, website, ads, SEO and AI search and systems, so nothing falls through the cracks between vendors.
See everything we do for law firms on our Law Firms marketing page.
We review past campaigns, competitors and your margins to set a realistic cost-per-lead target.
Our team shoots and edits ad-ready video and photos at your business.
Campaigns, landing pages and tracking go live with tight targeting and negatives.
Weekly adjustments, monthly reporting and scaling what produces leads.
It depends on your market, margins and goals. We set a starting budget you're comfortable with, prove cost per lead, then scale. Ad spend goes directly to the platforms.
Usually Google Search or Local Services Ads first, because they catch people already looking. Meta and TikTok come next to build demand and retarget.
Yes, where they fit. They work best with strong creative and accurate conversion tracking, which we set up first.
No. Month-to-month.
It's the highest-trust content a firm can publish. Even one short video per week compounds into real authority.
We work within state bar advertising guidelines and your firm's review process.
Free strategy call. Honest advice on what would move the needle, whether or not you hire us.
Free 15-minute strategy call. No pitch, no pressure, just an honest look at what would actually move the needle for your business.