Google & Social Ads for Insurance Agencies

Campaigns built around real creative from your business, tight targeting and tracking that shows you cost per lead, not vanity clicks.

Paid ads can fill a calendar quickly or burn a budget just as fast. For insurance agencies, the difference usually comes down to three things: targeting the right intent, using creative that looks like your actual business, and sending clicks to a page built to convert.

We run Google Search and Local Services Ads to catch people already looking, and Meta, TikTok and YouTube campaigns to reach people before they search. Because our team also shoots your content, your ads use real footage of your work and people, which consistently beats stock photos and templates.

We start with the campaigns closest to revenue, prove cost per lead, then scale what works. No long contracts, no mystery fees hidden inside your ad spend.

What This Looks Like for Insurance Agencies

Specific to how insurance agencies win customers, not a generic package.

🎯  Google Search for line + city keywords

🎯  Meta campaigns with agent video in target zip codes

🎯  Retargeting quote-page visitors

🎯  Landing pages per product line

What Usually Holds Insurance Businesses Back

The gaps we see most often when insurance agencies come to us.

💰

National Brands Dominate Ads

You can't win the bidding war; you can win the relationship.

⏱

Quotes Go Cold in Hours

Prospects get three other quotes while your request sits in an inbox.

👤

Agents Are Invisible Online

Trust comes from a face and a voice, not a logo.

🔄

Renewals and Cross-Sells Leak

Auto without home, home without life, revenue left on the table.

🎯 What's Included

  • Google Search campaigns on high-intent service keywords
  • Google Local Services Ads setup and management where available
  • Meta (Facebook and Instagram) campaigns with real video creative
  • TikTok and YouTube ads for awareness and retargeting
  • Landing pages built for each offer, with call and form tracking
  • Monthly reporting on spend, leads and cost per lead

🤝 Part of One Team

Paid Ads works best connected to everything else. The same team handles your content, website, ads, SEO and AI search and systems, so nothing falls through the cracks between vendors.

See everything we do for insurance agencies on our Insurance marketing page.

Simple to Start, Built to Run Without You

01

Audit & Plan

We review past campaigns, competitors and your margins to set a realistic cost-per-lead target.

02

Creative

Our team shoots and edits ad-ready video and photos at your business.

03

Launch

Campaigns, landing pages and tracking go live with tight targeting and negatives.

04

Optimize

Weekly adjustments, monthly reporting and scaling what produces leads.

Paid Ads for Insurance: FAQ

How much should insurance agencies spend on ads?

It depends on your market, margins and goals. We set a starting budget you're comfortable with, prove cost per lead, then scale. Ad spend goes directly to the platforms.

Google Ads or Facebook Ads first?

Usually Google Search or Local Services Ads first, because they catch people already looking. Meta and TikTok come next to build demand and retarget.

Do you use AI ad tools like Performance Max and Advantage+?

Yes, where they fit. They work best with strong creative and accurate conversion tracking, which we set up first.

Is there a contract?

No. Month-to-month.

Will agents need to be on camera?

It helps enormously, and we make it easy with prompts and short formats. Team and educational content works without it too.

Can you integrate with our AMS?

Yes, EZLynx, AgencyZoom, HubSpot and others for follow-up automation.

More for Insurance Agencies

Talk to Our Team About Your Insurance Business

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