Campaigns built around real creative from your business, tight targeting and tracking that shows you cost per lead, not vanity clicks.
Paid ads can fill a calendar quickly or burn a budget just as fast. For hvac companies, the difference usually comes down to three things: targeting the right intent, using creative that looks like your actual business, and sending clicks to a page built to convert.
We run Google Search and Local Services Ads to catch people already looking, and Meta, TikTok and YouTube campaigns to reach people before they search. Because our team also shoots your content, your ads use real footage of your work and people, which consistently beats stock photos and templates.
We start with the campaigns closest to revenue, prove cost per lead, then scale what works. No long contracts, no mystery fees hidden inside your ad spend.
Specific to how hvac companies win customers, not a generic package.
🎯 Google Search for emergency and replacement keywords with tight negatives
🎯 Google Local Services Ads (Google Guaranteed) for top-of-page leads
🎯 Meta and YouTube seasonal campaigns using your job-site video
🎯 Retargeting site visitors who didn't call
The gaps we see most often when hvac companies come to us.
Slammed in July, quiet in October. Content and ads planned by season smooth the curve and sell maintenance plans.
"AC not cooling" searches spike after work. If your site is slow or you don't answer, the next company gets the job.
Your best content is happening on job sites every day and nobody's capturing it.
Broad Google Ads with no negatives and no landing page burn budget on DIYers and out-of-area clicks.
Paid Ads works best connected to everything else. The same team handles your content, website, ads, SEO and AI search and systems, so nothing falls through the cracks between vendors.
See everything we do for hvac companies on our HVAC marketing page.
We review past campaigns, competitors and your margins to set a realistic cost-per-lead target.
Our team shoots and edits ad-ready video and photos at your business.
Campaigns, landing pages and tracking go live with tight targeting and negatives.
Weekly adjustments, monthly reporting and scaling what produces leads.
It depends on your market, margins and goals. We set a starting budget you're comfortable with, prove cost per lead, then scale. Ad spend goes directly to the platforms.
Usually Google Search or Local Services Ads first, because they catch people already looking. Meta and TikTok come next to build demand and retarget.
Yes, where they fit. They work best with strong creative and accurate conversion tracking, which we set up first.
No. Month-to-month.
Real job-site video. Techs explaining problems in plain English, before/after reveals, and seasonal tips consistently outperform promos and stock graphics.
Yes, setup, verification, lead disputes and optimization.
Free strategy call. Honest advice on what would move the needle, whether or not you hire us.
Free 15-minute strategy call. No pitch, no pressure, just an honest look at what would actually move the needle for your business.