What Does a Social Media Manager Actually Do? (And What You Should Expect)

"Social media manager" can mean anything from someone who schedules posts to a full team that creates, posts and grows your accounts. Here's what the job should include.

Strategy

Which platforms, who the audience is, what content pillars, how often, and how social connects to leads.

Content creation

Shooting video and photos, editing, graphics and writing captions. This is the part most "managers" skip, leaving you to supply content.

Publishing

Scheduling and posting natively on each platform at the right times.

Community management

Replying to comments and DMs, handling reviews, routing leads.

Ads (optional)

Boosting top posts properly and running campaigns.

Reporting

What was posted, what performed, and what's changing next month, tied to leads, not just likes.

Questions to ask

1. Who creates the content, and do you come on site?
2. How many posts and videos per month?
3. Do you reply to comments and DMs?
4. How do you report results?
5. Is there a contract?

Our social media management covers all of it.