A Simple Social Media Content Calendar for Small Businesses (Weekly Template)

A content calendar turns "what should I post?" into a routine. Here's a simple weekly rhythm that works for most local businesses.

The weekly template

• Monday — Tip: one helpful piece of advice in a short video or carousel.
• Tuesday — Proof: a before/after, project or result.
• Wednesday — People: team spotlight or behind the scenes.
• Thursday — Question: answer a FAQ on camera.
• Friday — Customer: testimonial or review highlight.
• Weekend — Community or offer: local event, promo or openings.
• Daily stories: quick behind-the-scenes, polls, reposts.
• Weekly Google Business Profile post: reuse the week's best piece.

Monthly themes

Tie each month to your seasons: storm prep, summer readiness, back to school, holidays, tax deadlines.

Batch it

Shoot once a month, edit in batches, schedule the whole month, and leave room for timely posts.

We build and run this for clients. See social media management.