Retargeting for Local Businesses: The Cheapest Ads You'll Ever Run

Most people who visit your website don't call the first time. They look, get distracted, and forget. Retargeting shows your ads specifically to those people — and to anyone who watched your videos, engaged with your posts or bought from you before. Because they already know you, it's the cheapest and highest-converting spend you can run.

Who you can retarget

• Website visitors (all, or specific pages like pricing or services).
• Video viewers (people who watched 25%, 50%, 75% of your videos).
• Social engagers (liked, commented, saved, messaged).
• Lead lists and past customers (uploaded securely).
• Lookalikes of your best customers.

Where

Google Display and YouTube, Meta (Facebook and Instagram), and TikTok. Each needs its pixel or tag installed and events configured.

Sequenced creative

First-time visitors see trust content (testimonials, who you are). Engaged prospects see the offer. Past customers see reactivation and review requests. Different message for each stage.

Don't be creepy

Frequency caps (a few impressions per week), sensible windows (7–90 days depending on your sales cycle), and creative that feels like a helpful reminder.

Setup

Pixels, audiences, creative, campaigns, and monthly review. It's included in every ads engagement we run and can run standalone for businesses already driving traffic. See retargeting ads.