Recruiting Videos for Trades and Service Businesses: Hire Better People With Video

Hiring good technicians is often harder than finding customers. Recruiting video shows candidates what it's really like to work for you — and the best people choose employers the same way customers choose businesses.

What to show

• A day in the life of a tech or crew member.
• Team interviews: why they joined, why they stay.
• Training and growth: apprenticeships, certifications, career paths.
• Trucks, tools and facilities.
• Culture: team events, wins, values.
• The owner explaining what they expect and what they offer.

Where it goes

Careers page, job postings, Indeed and LinkedIn, social media, and paid campaigns targeting job seekers in your area.

Bonus: it sells customers too

Customers love seeing a well-trained, happy team. Recruiting content doubles as trust content.

See brand films & company videos.