The 90-Day Marketing Plan for a Small Business That Has No Marketing

July 31, 2026 • Heights Digital

If your marketing is currently "word of mouth and a Facebook page from 2019," here's how to build a real system in 90 days without losing your mind.

Days 1–30: Foundation

  • Website. Fast, mobile-first, one page per service, click-to-call, real photos, schema. ($750 and a week, if you use us.)
  • Google Business Profile. Claimed, complete, photos, services, first posts.
  • Reviews. A text-based request system live; first batch of asks sent to happy customers.
  • Bing and Apple. Claimed and matching.
  • Tracking. Analytics, Search Console, call tracking.

Days 31–60: Content

  • First shoot. A month of video and photos captured in an afternoon.
  • Posting. Daily across the two or three platforms your customers use.
  • Website content. First blog posts and area pages published.
  • Google posts. Weekly, from the same content.

Days 61–90: Ads and automation

  • Missed-call text-back and instant lead follow-up live.
  • First ad campaign. Google Search or Meta, with real creative from the shoot and a dedicated landing page.
  • Retargeting on.
  • Second shoot. Content keeps flowing.
  • Review the numbers. Calls, forms, bookings, cost per lead. Adjust.

After 90 days

You have a website that ranks and converts, a Google profile that's alive, content going out every day, ads bringing leads, and systems that follow up. From here it compounds. This is the exact sequence we run for new clients — book a call and we'll map it to your business.

Heights Digital team — San Antonio small business marketing
Heights Digital

A done-for-you marketing team in San Antonio and Boerne, Texas. Social media content, video, websites, ads, SEO and AI systems for small businesses nationwide since 2017. Book a free strategy call.

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