More and more often, businesses are leveraging digital storytelling for their content marketing. Why? Because brands have discovered superior production values with a significant impact on their market and customers.
Marketing teams are looking for more meaningful and effective ways to engage market leads. Intentional storytelling connects through emotion. Brands are more inclined to buy your product or service when it is well-defined with sincere intent to connect with them.
Know your audience
Every story, like the target audience, is different. Once you establish identity, then you can freely identify the message you want to convey to your audience. Knowing that audience means familiarizing yourself with who they are, what makes up the age demographic, how they’re represented geographically, etc.
Objective
Define your goal and objectives. What do you want about the product or service? Are you introducing a new product or service? Or probably re-inventing a product and promoting it? Or presenting your business to new customers so they will know your brand.
Know your business
Knowing your business requires an enormous amount of introspection. You need to anticipate and seek to understand your market’s interest. Enlighten your audience about what you’re offering, what can you do for them, and why you are unique.
What makes up your story
Brainstorm and get to the essential elements of what makes up your story. Think about how your story inspired your business at the point of conception, where it is now, and how you see it growing!
Compose and Modify
By now, you should have a clear idea of what your story is all about, what you want to achieve, who you are making the story for and, why? Read the draft, edit, re-read and, finalize your storytelling masterly.
