One of the critical factors in executing an effective content marketing strategy for your business is to sustain growth. According to a study, 36% of respondents rated the flow of content-creation projects within their organizations as excellent or very good; 31% rated it as good, and 32% rated it as fair or poor.

What is a marketing tool?

Marketing tools vary in form and cater to specific functions to help you carry out your marketing strategy.

Online marketing tools for your business

  • HubSpot – Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.”

  • WordPress– This is a compelling content management system (CMS). Small businesses, Fortune 500 companies, bloggers, and content creators use WordPress to build their websites. If you don’t know how to code,  no problem at all because this software is user-friendly.

  • Buffer– was initially an app for scheduling Twitter posts, but eventually, it became a more effective tool that helps you share your content across other social media platforms.

  • Google Trends – Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website displays graphs and data to compare the search volume of different queries over time. Wikipedia

  • Mailchimp – Email marketing is still one of the best ways to engage and keep customers. It is especially important to keep them in the loop on what’s happening and deliver compelling content to your clients.