Instagram is one of the platforms that businesses use to market their product and services and engage with their followers.

Did you know that most B2B decision-makers use Instagram when exploring new products and services and 70% of shoppers look to Instagram for their next purchase?

Whether you’re an Instagram newbie or a seasoned pro, these marketing tips may help improve your IG strategy.

  1. Outline your goals – You have to set your goals on what to do with your IG account. Keep in mind that all social media platforms are tools. However, you can’t use these tools efficiently if you don’t know your objectives. Is your objective to sell a product or service? Or is your objective for overall brand awareness?
  2. Create a Business Account – Once you’ve outlined your goals, create an Instagram Business Account and not a personal account. A business account can give you more access and benefits from a personal account including Instagram Ads, Instagram shopping, Instagram Insights, etc, to name a few.
  3. Identify your audience – To identify your target market, dig in and do your research in terms of demographics. One of the things to consider is to create content that speaks directly to your audience.
  4. Enhance your profile – Create an eye-catching bio that communicates your brand and personality that entices people to follow you and patronize your product and services.
  5. Branding – Create your brand. Choose the right color, fonts, and overall look of your brand. You should have consistency across your Instagram so your followers can easily identify your brand.
  6. Compelling content – Since Instagram is more of visual content, your posts should be great, eye-catching, and easy to read.
  7. Eye-catching captions – Never underestimate the power of captions. People tend to scan captions rather than read them, so, give them that short storytelling lines about your business.
  8. Hashtags – Always use relevant hashtags. This will increase your discoverability and visibility when users search for a particular product or service.
  9. Engage – Always post quality and compelling content and don’t forget to interact with your followers.
  10. Use Instagram stories – Instagram stories are a great medium and strategy to showcase your product and services.
  11. IG Reels – A new tab on the explore page is the Reel. It’s more or less like TikTok. Brands are now using Reels to get the attention of the people and promote their products.