Focusing on marketing is the most important way to increase sales for your business.
Nowadays, a good social media presence allows you to get sales in more affordable ways because it’s mostly free. Sharing your product and
services through social media is one way of reaching out to your customers without shelling a single penny.
Here are some excellent ways to expand on your brand’s identity and grow your presence online, when marketing dollars might be scarce…
1. Build your brand – Your brand is the core of your business and your main marketing asset. Make your brand recognizable to the public from its logo and visuals. The old saying that it “takes seven touches before a client invests in you” is still true to this day. Wrap your vehicles, design some swag, hold events, etc. Anything helps!
2. Be consistent – It takes time to build a brand but the key to successful branding is consistency. Consistency is key and content is king! It’s better to be consistent with less content online rather than inconsistent and random spurts of a ton of content (then go missing for weeks).
3. Develop and upgrade products – Competition is tough that is why you need to develop and upgrade your products and services noand then. Don’t be complacent that your product is doing well in the market because the time will come that consumers will look for more updates and value for their money. Don’t be left behind by your competitors.
4. Develop desire – Know the needs of your consumer and audience. Connect your brand to your audience’s desire. Let them feel that
they can express themselves through your products and that your values align with theirs.
5. Give Freebies and loyalty programs – Establish loyalty to your consumers. Give freebies every now and then. Reward them for
their loyalty to your brand. This will also entice prospective consumers to try your products. You can also send thank-you cards
after purchases.
