Running a business is not as easy as swallowing a pill. It is all hard work and needs a lot of strategies to compete and be at par with the competitors. If done right, you will reap the reward of your hard work.
How are you going to boost your business online?
- User-friendly website – We always emphasize that you should have not only a killer website but a user-friendly website as well. Your website is your virtual office, online store, and brand.
- Call to action – Your call to action speaks directly to your audience so make it more specific like “try now”, “make an appointment”, “join our community”, etc.
- Social media – Statistics show that there 5 billion social media users worldwide and Facebook is the most popular among all the social media platforms. It’s one way to connect to your target market and the world. If you’re not social or are not visible on social media, you are missing a huge opportunity to reach out to consumers for free. Bottom line is – be sociable.
- Blog – Article writing, blogging, or whatever you may call it is particularly important for your inbound marketing. Know your audience and share with them stories about your company or things that they need to know about your product and or services.
- Testimonials – If your client is happy with your product and or services, it should not be hard to ask them to leave some testimonials about their experience on your website or social media accounts. Remember, people are looking for reviews (positive and negative) before they try your product. With positive testimonials, consumers will begin to trust your brand.
