If you own a business and have a website, social media accounts, or an eCommerce store, you probably have heard about SEO and the need to utilize SEO for your business marketing.
Why does SEO in marketing matter? Come think of it, when you search for something on the internet, how do you usually find the information you need?
If you need to find information about the new smartphone that you have been eyeing for the longest time, who do you call – Eh, type to find information? It is Mr. Google. This is where SEO comes in.
What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. – moz.com
What is SEO Marketing?
SEO marketing is the process of making a website better in methods and systems that help improve ranking in search results when users look for information using specific words or sentences.
Benefits of SEO
- Target quality traffic – Inbound marketing strategy is one of the advantages of SEO. Users who are researching a certain product, industry, or just about anything else will only have to find you through a search engine that is more convenient to the consumer and gets your business more leads.
- Better user experience – Providing the consumers with important information, relevant videos, related images, user-friendly and easy to navigate website maximizes user experience.
- Encourages consumers to visit the physical store – When consumers like your product or services, they are likely to visit in-store to see more of what you are offering. A survey has it that 70% of shoppers say the ability to shop in-person/ in a store is important when deciding which brand or retailer to buy from.
- Builds brand credibility – Ranking on the top 10 will give your customers the idea that you are one of the top brands in the industry because you are searched by many users and customers. And come to think of it if you are at the bottom of the search engine, this will lead to people thinking that you are not a good company or may not have the budget to boost your brand for better searchability.
- Boosts Social Media followers – When consumers visit your website tendency is, they will look for the social media icons, click, and visit them. People will know more about your brand if you are on social media and, it can go a long way.
