Do you own a business that needs a boost in terms of customer following, likes, and of course, sales? What platforms are you using to connect to your audience and clients? Do you use video to sell your products and or services? If not, this is the time to consider using video to sell and promote your business.
Producing awesome video content for your business takes time, talent, and resources. We hear you. You already have a very compelling business video. Your next question is – – how well will your video sell?
- Video thumbnail – one of the most important components of your video is the thumbnail. This can make or break in driving a visitor to your channel or page. Most of the time, viewers click on videos that have appealing and tempting thumbnails because of curiosity. Create a thumbnail of a person with a smiling, happy face that is like making eye contact with the viewers.
- Add share buttons – Share, share, share. Do not underestimate the power of sharing. Utilize social media and ensure that your video can be easily shared on these platforms. And, best of all – it’s free!
- Ask viewers to share – There is no harm in trying to ask your viewers to share your video, isn’t it? Ask your family, friends, colleagues, and connections to share your video. You never know who their connections are that may be interested in your product or services.
- Video in email marketing – Let’s face it. People are now more into watching a video rather than reading. They just want to sit down and watch you selling them your product and services and not reading your marketing material. Improve your email marketing by adding a touch of video content. Vidyard reportedthat Marketo raised their CTR by over 144% due to the personalization of that email.
- Run an Ad – Again, utilize social media to run an Ad campaign for free. But if you have the budget, it will give you more coverage. Give attention to your audience and campaign settings. By doing it right you could run a very successful Ad campaign that could give you a better ROI.
