What Search Engine Optimization (SEO) will help your strategies in 2021? Every year or now and then, it’s really important to refocus because algorithms and behavior are changing all the time.

As Miracle Inameti-Archibong, Head of SEO, Erudite, noted, in 2021 you will be pushed more and more to make the traffic you have to work harder to close the gaps in revenue and demonstrate ROI.

What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Here are some SEO trends to watch for.

  1. Voice Search – Technology has become popular and improved every year and voice technology has come a long way. Apple’s Siri, Google Assistant, and Amazon’s Alexa, voice search technology has come a long way. According to a new reportfrom Juniper Research, one will be installed in a majority – that is, 55 percent – of U.S. households by the year 2022. By that time, over 70 million households will have at least one of these smart speakers in their home, and the total number of installed devices will top 175 million.

  1. Predictive Search – This kind of search has been introduced in 2004. Google predictive search (now known as Autocomplete) is a useful tool and has the power to direct user behavior. You can fill in some holes in your SEO strategy by using Autocomplete.

  1. Include Video – If you are not creating video content yet, now is the time to consider doing one. YouTube has more than 1 billion users and counting. Provide a user-friendly brief of what your channel is all about. Make sure to optimize your channel name and the description should not be chockfull with keywords. YouTube can be a search engine of its own and is often not utilized to its maximum potential by businesses to boost their SEO and brand visibility.

  1. Image Optimization – Visual image search has developed significantly over the years. Use relevant, high-quality images and label the file photo so that it is relevant to the content on your website or page. Alt tags and text are used by crawlers to classify images. The alt text describes the image and allows crawlers to recognize the image, as well as makes the image on your site better optimized and more accessible.