Running a business these days is really hard, and a lot of small businesses closed because of the pandemic. How would you pick up the pieces and grow your brand online?
Have a strong presence online. This may take a while, but you must make noise and let them know that hey, I am here, we are here. This can be challenging but if you want to grow your brand, you have to take the challenge.
- Build a user-friendly website – If you want to have an online business, the first thing that you must do is build your website. Choose a platform that best suits your needs. Make sure that your website is user-friendly and easy to navigate otherwise it will be a waste of time and money.
- Get more followers on social media – In this age of technology, social media is one marketing tool that you can use for free. Use these platforms to spread your brand and gain more followers as they have highly engaged audiences. Be active and interact with your followers so that they will know that you are there, that you are real, and you hear them loud and clear.
- Grow your email list – You can easily promote your business through email marketing. This is one way to jumpstart your long-term relationship with your customers and patrons. There are email marketing platforms that are free or offer free trials. Make use of these free platforms to do email campaigns.
- Strategize promotions – It is better to have a marketing strategy and market study before initiating a promotion and have backup plans if things go wrong. Creating one without even checking if your audience will like and take part in your promotion is a big disaster. You must plan even the smallest details. Ask your audience what they want and what they need. Create promotions that will pique their interest based on research, versus your own intuition. You are often not your ideal client.
- Freebies – Who doesn’t want freebies, right? I love freebies. You love freebies. We all love freebies. Why not treat your audience and customers with freebies now and then. This strategy is one that draws more attention and customer engagement. Be transparent with those little details on how they will be able to get their freebies so that it will not backfire on your brand.
- Quality content – Content marketing is one strategy to attract and build an audience and followers. Create compelling and quality content that your audience will love to read. You may write information about your brand, the quality of your products, how to use your products, or maybe write about the people behind the scenes. It is better to write few quality pieces than writing tons of content lacking quality.
