More and more consumers are becoming comfortable with online shopping. In fact, according to studies, Mobile shopping is quickly catching up to desktop shopping. It’s easier to do as people are often on the go. Mobile shopping allows for shopping from anywhere as long as there’s service. That’s why a whopping 49% of people exclusively use their phones for shopping. That means 49% of your traffic will also come from mobile users. Because of this, optimizing your site for mobile use is crucial.
The growth in mobile shopping vs. physical shopping and desktop shopping is outstanding. By 2021, mobile is predicted to dominate online sales, driving 54% of all sales. Source: Optinmonster
So, how do you boost your online presence?
1) Be active on social media – When we say be active online, we mean to be active in engaging with your customers, subscribers, and followers. You have to regularly post product updates, write compelling content, and interact with them in all your social media accounts and, don’t forget your website.
2) Build an email list – Grow your email list. Promote your newsletter by adding a call-to-action (CTA) in all your social media accounts and website. With your newsletter, you can gather leads that can eventually turn into customers.
3) Create your website – Your website is like your online office. Customers visit your website to know what you are offering, product updates, and just about anything. This is where you are showcasing your product and services. Build a user-friendly and fun website. Remember, your website is your online storefront and your brand.
4) Write compelling content – Be consistent in creating quality content. Remember, quality over quantity when it comes to content. Your customers and followers will leave immediately if they don’t find your articles worth reading and worth their time. And again, share your content to all your social media accounts.
5) Be competitive – Yes, be competitive. When building your online presence, you have to be observant of what your competitors are doing. You can benchmark their strategies and see if that will work for your business or not. Make your research about ideas and strategies and apply it to your business.
6) SEO – Utilize the use of search engine optimization or SEO. This is one of the effective techniques to build your online presence. If you don’t know how to use SEO, you can hire an expert to do it for you.
7) Online advertisement – One way of letting people know that your company is out there is by using an online advertisement. Even predominantly brick and mortar companies are using online advertisements to promote their brand. This is because they want to increase their online visibility, presence, and brand awareness using social.
