You might not be familiar with the phrase — display advertising. Most of the time, you will find display advertising on social media, websites, and ads.

What is display advertising?

Display advertising –  is graphic advertising on websites, apps, or social media through banners or other advertising formats made of text, images, flash,  video, and audio.[1] The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.[2]

According to eMarketer, Facebook and Twitter will take 33 percent of display ad spending market share by 2017.[3] Google’s display campaigns reach 80 percent of global internet users.[4] Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015.[5]     Source: Wikipedia

These kinds of ads are not for those who are actively searching for something on the internet but for those who are always on social media. The approach is to get people’s attention and persuade them to click through your website.

Some tips on how to make your display advertisement.

1. Choose the right place – Choosing the right venue is beneficial to your ad campaign. Your content should not look like an advertisement but the real deal. Here, we recommend not using stock photos but instead a real venue where you can showcase your product and its message.

2. Make it simple – You don’t have to make a grandiose Ad to catch your customers’ attention. Most of the time simple ads get the attention when dramatically and interestingly created.

3. Target Emotions – These days, ad campaigns are targeting people’s emotions. Do this in your ad campaign as well. If you can connect to your audience’s emotions, you are already provoking them to take action.

Credits to: https://www.adsoftheworld.com/media/print/long_time_no_see

4. Inject Humor – There is no question that humor, comedy, and comically work wonders. Why not put this together into your marketing strategy? Always remember, a little creativity goes a long, long way.

credits to: http://samwilletts17.blogspot.com/2012/12/a4-creativity-5-creative-ray-bans.html

5. Animate your ad – Consumers love to see ads that are not boring. They want to see something pleasing to the eyes and not just the usual monotonous text. Even if your ad is text display, adding some animation will bring it to the next level.