Social media is a very competitive platform. A business owner should understand how to focus on making their brand known, increase engagement with their customers, and convert these leads into sales.
1, Refashion your profile – make your profile unique and stand out. The key is to make it recognizable like saying hey, this is who I am, this is me. When a follower sees your profile, they immediately know that it’s you and your business.
2. Get visual – don’t just write copy and share links. Get visual. Grab attention quickly with images that speak for you. Add images or videos to your blog to increase readers’
3. Find your target market – it’s very important to get to know your ideal client or audience rather than to post without guidance and specifics to reach that target. Say your product is for 18-25-year-olds, you don’t want to create content that will predominantly show up for 50-60-year-olds.
4. Create quality content – quality over quantity. If you give quality content your audience will come back because they know they get quality information from you and not just empty articles. High-quality content produces a high-quality image.
5. Engage – talk to your audience. Engage and interact with your audience. Let them know you are there, and you hear them. Feeling more personable and less clinical can go a long way in consumer relationships.
6. Post regularly – be very consistent with your content. Most algorithms reward users who are very regular and involved on the platform.
- Repurpose your content – boost brand awareness across multiple networks and do not be afraid to re-purpose your content. The important thing is that they know that you are there, and they hear the message that you communicate with them.
