Social media is a big factor in growing one’s business. You can connect to your customers and introduce new products or services, and brand awareness for free by sharing your campaign.

You have to engage and make some noise to get your campaign noticed and heard. Over 87 percent of marketers use social media and by doing so, they can gauge the impact and effectiveness of the campaign.

Sharing social media posts is not that easy because people will share only if they like what they see and read. And remember, most of the shares come from your target audience sharing your promotion or advertisement with their networks and by their networks.

How can you optimize social media shares?

  1. Find what’s trending in the market.
  2. Keyword search
  3. Make your social media profiles stand out
  4. Embed social media within your email
  5. Call to action
  6. Share customer reviews
  7. Use hashtags

  1. Re-purpose your content
  2. Visuals
  3. Re-share posts
  4. Use social media management tools
  5. Acknowledge users who share your posts