Small businesses have lower resources, fewer budgets, and, with less staff. However, small businesses can benefit from digital marketing and use cost-effective tactics like content creation, SEO, and social media marketing.

How many people use the internet?

Almost 4.57 billion people were active internet users as of July 2020, encompassing 59 percent of the global population. China, India, and the United States rank ahead all other countries in terms of internet users.

According to statistics, nearly two-thirds of the 13 million new jobs created in the U.S. since 2010 required medium or advanced levels of digital skills.

If you’re a small business owner and trying to get into the market share, you can minimize your budget cost and stretch it to maximize your marketing goals.

All you have to do is:

  • Know your target audience

 

  • Check your SEO

  • Content creation like blogs and vlogs.

  • Invest and utilize social media platforms like Facebook, Instagram, YouTube, LinkedIn, Pinterest, and so on.

  • Use eCommerce platform like Amazon