For growing your business, backlinks play an important role in SEO, search engine algorithm, and your overall strategy

What is a backlink?

A backlink is basically a link from one website to another and is important to SEO. Backlinks are also called inbound or incoming links.

According to internet statistics 2020, The United States has the third-highest number of Internet users by country, with 293 million (Statista)

You want your blog, your article, your website, and your social media to rank in Google for your business? Here’s what you need to do:

  • Create a strong content and include images or videos.
  • Search for posts using Google that’s already ranking and check their backlinks.
  • Add links to your site on your social media profiles.
  • Build online relationships with other websites.

6 benefits of Backlinking

  • Domain page authority – Do you how Google shows relevant data for a query? When web crawlers, called Google bots, crawl on the content on your website, the keywords used on the website help categorize your content into relevant categories

  • Referral Traffic – Have you wondered where is it that you are getting all this traffic on your website from? It is quite possible that you might be sharing your content on social media, or other relevant websites (like social bookmarking websites).

 

  • Brand visibility – Every guest posting website has a different set of online viewers. So every time you share a guest post on a new website, the chances of your brand visibility increasing are higher. Publishing sources and websites are always looking for new content that can draw visitors to their site.

  • Brand authority – Link building is a good way to make your brand come across as a thought leader in your industry. Publishing genuine and good quality content is the key to make your brand stand out from the rest.

  • Long-term benefits – Getting backlinks helps you get continuous referral traffic till the time the link is valid. You must also remember that link building is an ongoing process, and every link built contributes to a more credible website in the future.

  • Better conversion rate – There are many influencers belonging to different industries, having a different set of audiences. (source: redalkemi.com)