Are you running a small business? We understand that it is very tricky on keeping customers. You are focused on keeping these customers happy and forgetting to attract new clients. Let’s be honest here, your clients may have found you from one of your marketing campaigns (if you do have one) or from word of mouth. But how many do come and visit your store or the online shop in a month? Two, Five, Ten? Is that even enough to keep your business afloat?

Word of mouth is decent free marketing that is if those clients you have were kind enough to refer your business to their family and friends.

Times have changed. You must keep in mind that this generation, the millennials, and generation Z are now into social media marketing, more visual rather than print. That is why we have Facebook and Facebook live, LinkedIn, YouTube, TikTok, Webinars, and Instagram (already have video) to name a few where you can promote your business for free and for a budget.

Before we dig deeper let us understand what a video marketing campaign is.

Video marketing campaign

Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience. The idea is to keep audience members engaged with the brand in a way that’s simple and easy to digest. – source: campaignmonitor.com

 

 

Creating a video marketing campaign is not as easy as 1, 2, 3.  Successful campaigns involve deliberate, carefully studied details and execution to be able to engage in the target market. Understand your position in the marketplace.

 

We, at Heights Digital Media, can help you achieve that video marketing campaign tailored fit to your business.

Types of video marketing that Heights Digital Media offers:

  • Brand videos – used to create to increase brand awareness and provide all the information about their brand.

Samsung LED: https://www.youtube.com/watch?v=McSqzQ9a3V4

  • Product videos – is used to introduce products to the consumer, the benefits, how to use, and the look.

American Crew – https://www.youtube.com/watch?v=M7-oSmmkdTM

  • Events videos – can be an engagement, wedding, birthday, conference, product launch, etc. It’s all about capturing the momentous occasion and activities and share the moments to the public.

Heights Digital Media – https://heightsdigitalmedia.com/video-production-raleigh/

  • Testimonial videos – Out with the old, in with the new. Written customer testimonials are still good however, with this high-tech generation, a video testimonial is getting more eye-catching. It is more convincing to watch someone discussing the benefits of a product or a service.

Epic Productions: https://www.youtube.com/watch?v=tOwjEOt1zYU

Giant companies invest thousands of dollars if not millions of dollars for their video ads to reach out to their target market. Well, you don’t have to break your wallet just be able to get that right material for your video. Give your business the online presence it deserves.

Ready to talk? Reach us https://heightsdigitalmedia.com/contact-us/  and we’ll make your big idea a reality.